Readings and Details for Shopping Analysis (and a story)
Read the following
Here are the details of what I want you to do:
I would like you to go into at least 5 stores, including Saks Fifth Avenue. I would like you to visit a combination of Mexican stores and international brands. They don’t all have to be clothing stores.
I want you to be aware of the music they were playing, the lighting, the way the clothes were displayed, and the service you received – how did the shop attendant treat you?
I also want you be aware of the way you move through the store.
Also, critique the space, what was good and what was bad – what could be improved.
Lastly, I want you to think about the things that we’ve been talking about in class – paying special attention to what Mary Queen of Shops says and also Monocle.
Please write a response to this experience, telling me about your reactions and thoughts and bring it for Thursday, April 14th.
The other thing that I would like you to do is to read the following stories in preparation for our speaker – Tess Wheelwright – on Tuesday.